1. Panda
  2. Penguin
  3. Humming Bird
  4. Pigeon
  5. Mobile 
  6. Rank Brain
  7. Possum
  8. Fred


initialize: February 24, 2011

Special Points: Duplicate, plagiarized or thin content; user-generated spam; keyword stuffing

How to get rid: Run regular site checks for content duplication, thin content and keyword stuffing. To do that, you’ll need a site crawler, like SEO PowerSuite’s Website Auditor.


initialize: April 24, 2012

Special Points: Spammy or irrelevant links; links with over-optimized anchor text

How to get rid: Monitor your link profile’s growth and run regular audits with a backlink checker like SEO SpyGlass. In the tool’s Summary dashboard, you’ll find a progress graph for your link profile’s growth. Look out for any unusual spikes: those are reason enough to look into the backlinks you’ve unexpectedly gained.


initialize: August 22, 2013

Special Points:  Keyword stuffing; low-quality content

How to get rid: Expand your keyword research and focus on concepts, not keywords. Carefully research related searches, synonyms and co-occurring terms. Great sources of such ideas are Google Related Searches and Google Autocomplete. You’ll find all of them incorporated into Rank Tracker’s Keyword Research module.


initialize: July 24, 2014 

Special Points: Poor on- and off-page SEO

How to get rid: Invest effort into on- and off-page SEO. A good starting point is running an on-page analysis with WebSite Auditor. The tool’s Content Analysis dashboard will give you a good idea about the aspects of on-page optimization you need to focus on.

A good way to start with off-page SEO is getting listed in relevant business directories. Not only do those act like backlinks, helping your site rank; they rank well in Google themselves. You can easily find quality directories and reach out to webmasters asking to get listed with LinkAssistant.


initialize: April 21, 2015

Special Points: Lack of a mobile version of the page; poor mobile usability

How to get rid:Go mobile and focus on speed and usability. Google’s mobile-friendly test will help you see which aspects of your page’s mobile version need to be improved. The test in integrated into WebSite Auditor so you can check your pages’ mobile friendliness quickly. You’ll find it in Content Analysis > Page Audit, under the Technical factors tab.

Rank Brain

initialize: October 26, 2015

Special Points: Lack of query-specific relevance features; shallow content; poor UX

How to get rid:Optimize content for relevance and comprehensiveness with the help of competitive analysis. With the help of WebSite Auditor‘s TF-IDF tool, you can discover relevant terms and concepts used by a large number of your top-ranking competitors: those are a brilliant way to diversify your content.


initialize: September 1, 2016

Special Points: Tense competition in your target location

How to get rid:Expand your keyword list and do location-specific rank tracking. Local businesses now need to be targeting more keywords than they used to, due to the volatility Possum brought into the local SERPs. As you check your rankings, make sure you’re doing this from your target location (or, better yet, a bunch of them). You can do this in Rank Trackerunder Preferences > Preferred Search Engines. Click Add Custom next to Google. Next, specify your preferred location — you can make it as specific as a street address.


initialize: March 8, 2017

Special Points: Thin, affiliate-heavy or ad-centered content

How to get rid:Review Google Search Quality Guidelines and watch out for thin content. If you show ads, make sure the pages they are found on are high-quality and offer relevant, ample information. This is basically it: Don’t try to trick Google into thinking your page is about something when it really is a gateway page full of affiliate links. Most publishers make money off ads, and that’s totally legit as long as you are not cheating.

Categories: SEO


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